Visual identity, built as a system.
A logo is not an identity. An identity is the full system that makes your brand recognizable everywhere it appears: the palette that sets the mood, the typography that carries the voice, the rules that keep a social post, a package, and a pitch deck looking like they came from the same company.
We design that system end to end and document it properly, so any photographer, printer, or freelancer you hand it to produces consistent results without a design review. That's the difference between owning an identity and owning a logo file.
What's in the toolkit
Logo & mark system
Primary mark, variations, and clear-space rules, designed to hold up from a favicon to a storefront.
Custom color palette
Palettes built for both print and screen color profiles, with usage rules that keep the mood consistent.
Typography system
Typeface pairings and a scale chosen for your real use cases: packaging legibility, screen reading, headline impact.
Pattern & icon language
Supporting visual elements that extend the brand without leaning on the logo every time.
Brand book
One comprehensive document with every rule, asset, and example: the single source of truth for anyone who touches your brand.
How it works
- 01
Strategy handoff
We start from the positioning, ours or yours, so every visual decision has a premise behind it.
- 02
Direction
Two or three distinct visual directions, presented in realistic mockups rather than abstract boards.
- 03
System design
The chosen direction becomes a full system: logo, palette, type, patterns, tested at real sizes on real surfaces.
- 04
Brand book & handoff
Documentation, asset packages in every format you'll need, and a working session with your team.
For brands that have outgrown their current look, where every new asset is a fresh design decision instead of an application of a rule, and it's starting to show.
Frequently asked
How much does a brand identity cost?
- Brand identity starts at €2,500. That covers positioning, the logo and mark system, a custom colour palette, a typography system, pattern and icon language, and a brand book your suppliers can work from. Packaging systems and large asset libraries scope above that starting point.
How long does a visual identity take to design?
- Three to four weeks, from strategy handoff to final asset delivery. Direction exploration takes the first week, the chosen system is built out over the next two, and documentation plus the handoff session closes it. Print or packaging work adds a production round.
What's included in the brand book?
- Every rule and asset needed to apply the brand without asking us: logo variations and clear-space rules, colour values for both screen and print profiles, the type scale, pattern and icon usage, and worked examples. Hand it to a photographer or printer and get consistent results.
Can you work from our existing logo?
- Yes. If the mark still works, we build the system around it rather than replacing it — palette, typography, patterns, and the rules that make it cohesive. If it genuinely doesn't hold up at the sizes you need, we'll say so before the identity work starts.
Let’s build something memorable.