Notes on web design, branding and custom development.
Thinking on brand strategy, custom web engineering, and how we run projects.
How We Work: Our Process, Step by Step
From first call to launch: the exact stages a project goes through, and what we need from you at each one.
Read article →Brand Strategy vs. Visual Identity: What's the Difference?
A logo isn't a strategy. Here's what actually separates the two, and why skipping the first makes the second fall apart.
Read article →Custom Web Development vs. Page Builders
Zero generic page builders: why custom-coded engineering wins for brands that can't afford to look like everyone else.
Read article →Core Web Vitals in 2026: Why INP Decides Your Ranking
LCP and CLS get the attention, but Interaction to Next Paint is the metric quietly deciding who ranks and who doesn't. Here's what it measures and why most sites fail it.
Read article →AI Overviews and GEO in 2026: How to Stay Visible When Google Answers Instead of Linking
Google's AI Overviews now reach 2.5 billion users, and clicks drop more than 60% when one appears on a search page. Here's what actually determines whether your site gets cited or skipped.
Read article →Web Accessibility in 2026: Why Overlay Widgets Won't Save You From a Lawsuit
US federal accessibility lawsuits hit 3,117 in 2025, up 27% year over year, and the EU's European Accessibility Act is now actively enforced. The bolt-on widget most sites installed to get ahead of it doesn't work, and courts are starting to say so.
Read article →Structured Data in 2026: What Still Earns Rich Results (and What Google Quietly Retired)
Google added a deprecation notice to its FAQ structured data documentation on 7 May 2026, and HowTo rich results are gone from every surface. Half the schema most sites are still shipping now returns nothing. Here's what still works, and why the answer moved from decoration to infrastructure.
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