Glorious

Glorious sells supplements, a category where people read the label before they read the marketing. The brief was to build a storefront that respects that: one where the information a careful buyer goes looking for is already on the page, rather than buried a click deeper behind lifestyle photography.

Supplement shoppers arrive skeptical by default, and for good reason: the category is crowded with brands that lead with claims and hide the formula. A product page that treats the ingredient panel as fine print reads as evasive, which costs the sale before price is ever a factor. The other problem is navigation: people don't shop supplements by product category, they shop by what they're trying to do, so a catalog organized the way a warehouse is organized makes them work to find the thing they came for.

We built the storefront around what people actually check before buying: formula, dosage, and how a product fits into a routine, surfaced on the product page itself instead of tucked into a tab nobody opens. Navigation was organized around goals rather than internal product categories, so the path from 'what I'm trying to fix' to 'the product for it' is short. Everything was designed mobile-first and kept light, since that's where most of the browsing happens and a slow product page in this category simply gets closed.